Leveraging core competencies for global organic growth.
Value Proposition Design – Market Justification – Operating Plan
Executive Summary
Managed multi-functional 15 member project team in the delivery of a feasibility study and creation of a global strategy, business commercialization and operating plan for a global prime brokerage business.
Client: Global Investment Bank
Business Challenge
Hired by Global Operations leaders of an investment bank division to rationalize, structure and build a new global, prime brokerage business supporting five asset classes – equities, fixed income, exchange traded derivatives, foreign exchange, and payments.
Insights
Helped company to understand critical path and state of business readiness, before staffing/investment.
Guided organization quickest, go-to-market; best return on investment path.
Provided leaders with comprehensive view of market appetite for new proposed business, along with: critical steps to success, an operating plan, and 5 year revenue projections under various investment scenarios.
Actions
- Inventoried senior global management’s vision, and structured internal and external validation process.
- Developed value chain analysis, critical success factors and global competitive profiles for proposed business, and individual product lines (asset classes).
- Conducted gap analysis, using internal and external subject-matter, expertise.
- Created visual “report card,” to denote market space and corresponding leaders across value chain.
- Identified best in class technology, product, and operations leaders in target space.
- Managed market research survey of 250 global banks/broker dealers; resulting efforts were instrumental in estimating potential market share and understanding difference between standard and value-added service expectations.
- Recruited and managed 15 staff members to gather, prioritize and synthesize and global financial, operational, and technology intelligence.
- Championed need and sourced solution for understanding underlying fixed and variable costs to drive creation of P&L pro-formas.
- Created business plan and strategy for entering a back-office third party in-sourcing business.
Value/Impact
- Completed a commercialization assessment and growth strategy that highlighted business strengths and weaknesses, identified opportunities and outlined a path to maximum returns.
- Business case and plan was approved by senior management levels in U.S., UK and Switzerland.
Follow-on Business Readiness Work:
- Sourced expertise and formed team to build Bank’s first global activity based costing system.
- Provided instrumental trade volume stress testing and service delivery cost insights during merger.